Product and Artist Management

Course Director | Kate Hartig

COURSE EXPERIENCE:

・Developed Strategic Vision, Goals, Objectives and Planning Principles

・Reviewed Entertainment Contracts, Trademarks, Copyrights and Releases

・Learned How to Secure Deals

・Understanding of Merchandising, Commercials and Sponsorships

・Understanding the Role of the Artist and Product Manager

・Oversaw Budgeting and Financial Implications

・Developed Strategy for Product Investment Proposal

・Organized and Planned Live Event | Artist Overseas Tour

・Conducted Live Event and Product Pitch Presentations

PROJECTS:

Artist Live Event Planning

Product Development 

BOOKS:

The Business of Artist Management

by Xavier M. Frascogne, Jr. | H. Lee Hetherington