Digital Marketing

Course Director | Kristen Lamm

COURSE EXPERIENCE:

・Understanding of Digital Fundamentals, E-Commerce, Digital Marketing and Advertising, Search Marketing, Digital Promotion, Social Media Marketing, Digital PR and Web Analytics and Measurement.

・Developed Advertising Campaigns for Three Products

・Built Effective Business Marketing Campaign Meeting Business Goals and Objectives

・Incorporated Current and Emerging Mobile Technologies into Digital Marketing Efforts.

・Conducted Business Competitor Research and Identified Competitive Advantage

・Tracked and Analyzed Web Metrics to Properly Manage DIgital Campaings

・Targeted Customers for Digital Advertising and Promotional Efforts

・Conducted Marketing Strategy Presentation

SOFTWARE:

ILLUSTRATOR/ PHOTOSHOP

KEYNOTE

ONLINE TOOLS:

Google's Adplanner, Adwords, Analytics, Adsense, and Admob

PROJECT:

Developed Marketing Strategy