 |
Course Director: Ken Degilio
|
COURSE EXPERIENCE:
・Conducted Market Research in the Advertising Industry
・Created and Developed Personal Brand Strategy
・Conducted Research on Marketing Trends in the Advertising Industry
・Analyzed Primary and Secondary Research
・Created a Buyer Persona Profile Based on Market Research
・Created and Developed Business S.W.A.T Marketing Goal and Strategic Marketing Promotion
・Understanding of Business Storytelling and Brand Management
・Developed Brand Identity and Designed Logo
PROJECTS:
Brand Identity Guide
Integrated Marketing Communication Strategy
LOGO DEVELOPMENT:
SOFTWARE:
Illustrator / Photoshop
iMovie
Keynote
BOOKS:
The 22 Immutable Laws of Branding
by Al Ries | Laura Ries
The Brand Gap
by Marty Neumeier
0 comments:
Post a Comment